You can have a rock-solid business strategy, unlimited resources, and the most talented people on staff. But only one thing is guaranteed in today’s hyperconnected society: If your business isn’t likeable, it will fail.
Likeable Business lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success.
Dave Kerpen reveals the remarkable returns you’ll get when you gain the trust of your customers and stakeholders. In today’s social media world, it literally pays to be likeable. Likeable Business helps any leader at a small or mid-sized company increase profits and spur growth by applying the eleven principles of business likeability, such as:
LISTENING —to customers, colleagues, shareholders—and competitors
AUTHENTICITY—because today’s savvy customer always knows when you’re faking it
TRANSPARENCY—honesty builds trust and any deviation can destroy your reputation
ADAPTABILITY —managing change and finding new opportunities is critical to success today
SIMPLICITY—in design, in form, and in function
GRATEFULNESS —every “thank you” is appreciated . . . and generates surprising returns!
Likeability spreads. As a business leader, you set the tone. Be likeable and your staff will be likeable—which in turn creates a more likeable customer experience. The blueprint for everlasting business likeability is in your hands. Apply Kerpen’s basic principles day in and day out, and profits and growth are sure to follow.
It pays to be LIKEABLE!
“Dave Kerpen has explained why customers expect more, and he gives you the tools to deliver on your brand promise. Be honest, be transparent, and be authentic. If you want to be likeable in business, you must read this book!”
—JEFFREY HAYZLETT, bestselling author of Running the Gauntlet and The Mirror Test
“Dave Kerpen’s manifesto on becoming a likeable leader of a likeable business applies equally well to social entrepreneurs and the nonprofit sector. Gratitude is his concluding principle, and I sure am grateful to Dave for writing this book.”
—CHARLES BEST, founder of DonorsChoose.org
“Kerpen demonstrates how building a likeable culture may be the most vital and rewarding strategy of all.”
—JOHN JANTSCH, author of The Commitment Engine and Duct Tape Marketing
“This important, persuasive book will change the way you think about and operate your business. Anyone who hopes to lead successfully in the twenty-first century needs to read this book.”
—MEG CADOUX HIRSHBERG, author of For Better or For Work: A Survival Guide for Entrepreneurs and Their Families
The secret to successful word-of-mouth marketing on the social web is easy: be likeable. Likeable Social Media provides 18 strategies for creating an authentic “brand personality” through Facebook and other social media platforms.
A friend’s recommendation is more powerful than any advertisement. Likeable Social Media shows you how to harness the power of the social web to become more responsive, transparent, likeable, and profitable.
Secrets on how to build a brand’s popularity by being authentic, engaging, and transparent on Facebook and other social media sites will be revealed. You’ll learn the same methods Dave has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS.com, Neutrogena, and Verizon FiOS.
Complete with serious strategies communicated with wit and humor, Likeable Social Media is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line. With Likeable Social Media, you’ll learn how to truly engage your customers and help them spread your message far and wide.
Likeable Social Media is available in the following languages: English, Chinese, Dutch, Korean, Polish, Portuguese, Russian, Spanish, and Vietnamese.
“Dave Kerpen’s insights and clear how-to instructions on building brand popularity by truly engaging with customer on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.”
- JIM McCANN, founder of 1-800-FLOWERS.COM and Celebrations.com
“Alas common sense is not so common,
Dave takes you on a (sadly much needed) guided tour of how to be human in a digital world.”
- SETH GODIN, author of Poke the Box
“Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human–being likeable–will get you far.”
- SCOTT MONTY, Global Digital Communications, Ford Motor Company