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Media

MSNBC: Likeability on OPEN Forum


April 3, 2013 at 8:46 pm

Business Insider: The Most Active A...

CEO.com put together a great report on whether CEOs at large companies, represented by the Fortune 500, or those at smaller ones from the Inc. 500, are more active and effective


December 12, 2012 at 8:30 pm
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Inc: Social Media Marketing, Why It...

With Dave Kerpen and Jeff Haden Here’s the third in my series where I choose a topic, pick someone smarter than me–which is a pretty


July 5, 2012 at 6:38 pm

Fox News: 6 Ways Networking Sites C...


July 5, 2012 at 6:22 pm
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Business Insider: Deleting Negative...

By Samantha Cortez “Social media is the modern form of comment cards for a company; you’re asking for feedback: the good, the bad, and the ugly. If


July 5, 2012 at 6:19 pm
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CBS News: How to Score a Sponsored ...

ByDaniel Schorn Do you remember a couple of years ago when Star Jones and Al Reynolds got married? She got a lot of grief because


July 5, 2012 at 6:15 pm

Fox News: Does Twitter Affect Consu...


July 5, 2012 at 5:59 pm

SXSW 2012 Interview

Dave Kerpen had just come off the stage at SXSW 2012 when I caught him for this interview. A fellow McGraw-Hill author of best-selling book Likeable Social Media, Dave is the founder of the New York-based firm of the same name.

In this short video interview Dave discusses his ideas about the five most important aspects of social media marketing success.

This interview was originally conducted by Mark Schaefer at SXSW 2012 on March 11, 2012.  


March 14, 2012 at 1:55 pm
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AdAge: Couple Signs Advertisers to ...

1-800-Flowers, Other Marketers Buy Into Baseball-Stadium Ceremony NEW YORK (AdAge.com) — Diamond ring? Check. Honeymoon? Planned. Advertisers for the wedding day? Got ‘em. To have


March 2, 2012 at 9:13 pm
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