In this can’t miss closing session of Social Media Marketing Word, New York Times bestselling author Dave Kerpen will show you how large and small businesses are achieving amazing results with creative social business strategies. He’ll explore what today’s consumers expect from organizations and ways you can exceed customer expectations. You’ll discover how responsiveness, transparency, true engagement and storytelling can make your brand likeable – and profitable. The result: you’ll walk away energized with actionable ideas to take your social strategy to the next level.
Dave shows you how to rock at social media by changing how you perceive this word of mouth marketing tool. He explains how not responding is worse than hanging up on a customer, why saying “I’m sorry” is not an admission of guilt, and why customer service is marketing.
At the Social Media Conference in Athens, Greece on April 27th, 2012, Dave shares best practices and case studies from leading and small businesses to deliver results from a successful social media strategy.
Does your business taking full advantage of the power of Social Meida? Do you want to know how to grow a loyal fan base that loves your brand and isn’t shy about letting their friends know? During his session at the Art Directors Club, Dave Kerpen shared key social media strategies and case studies from leading companies that deliver results. Discover how to make your brand more likeable.
On March 26, 2012 Dave spoke at the Wharton Alumni Club of New York.
His speech focuses on the fundamentals necessary for businesses aiming to expand their marketing into social media. Dave outlines some of the guidelines from his book, Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook and Other Social Networks.
Dave’s presentation can be accessed on SlideShare.
People have often asked me how I made the NY Times Bestseller List, with my first book, and I’ve taken many phone calls with authors